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Tisfleet Case Studies

UI/UX Redesign & Technical SEO 

 

TIS Fleet (USA)

Consolidating a 25-year legacy ambulance tech firm into a unified, high-performance digital brand with a 90+ SEO score.

90+PageSpeed Score
10DIndex To Traffic
3-in-1Domain Merge
100%Responsive UI

The Strategic Challenge

Brand Fragmentation: TIS Fleet was operating across two separate domains (tisfleet.com, ifleettow.com, and ifleetgps.com). This diluted their SEO authority and confused B2B customers looking for medical transportation tech.

Legacy Evolution: With over 25 years in the ambulance sector, the brand needed to pivot from a pure medical system provider to a multi-industry fleet management powerhouse without losing its core identity.

The 6-Phase Solution

Strategic Market Persona: Defined target organizational audiences to align the website purpose with Caterpillar technology offerings and broader brand goals.
Architecture & Prototypes: Implemented a full sitemap overhaul and wireframing to merge two disparate websites into one cohesive brand experience.
WordPress Core Engineering: Built the site using premium tools and custom HTML/CSS/JS. Integrated iFleetTow and iFleetGPS services under a single roof.
B2B Content Strategy: Crafted brand-consistent messaging tailored for organizations, ensuring professional tone and clear Calls-to-Action (CTAs).
Multi-Engine Indexing: Submitted and verified the site across Google, Bing, and Yandex. Implemented Cloudflare CDN and advanced caching.
Performance Optimization: Fine-tuned technical SEO to achieve a 90+ performance score, resulting in organic traffic within just 10 days of launch.

Note: Holsticommerce is rebranded as hackdigitalagency.com (Hack Digital Agency) in 2025.

Tisfleet Web design Presentation
Tisfleet SEO Presentation
Some Screenshots of Web Pages

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